Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

by Christine S. Davis

Book Overview

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea...

• Format: Paperback
• Language: English
• ISBN: 1138238007
• ISBN13: 9781138238008
• Release Date: December 2016
• Publisher: Routledge
• Length: 132 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"