Focus Group Research Handbook

by Holly Edmunds

A guide to contracting with a market research vendor to create a customized focus group study for your business or organization. It explains the methodology of focus group studies, and outlines the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0658002481
• Release Date: February 2000
• Publisher: McGraw-Hill
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"

Customer Reviews

Great as a refresher or for a first time moderator

I purchased this book to refresh my skills when organizing a series of focus groups with very diverse demographics. Edmunds allowed me to brush up on key techniques, but also painted a great visual for the those on my team that were focus group virgins.

Not bad, BUT I HOPE MORE!

NOT BAD,BUT I HOPE THEY COULD TELL ME MORE SOMETHING NEW!