Focus Group Practice

by Jonathan Potter and Claudia Puchta

Book Overview

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in...

• Format: Paperback
• Language: English
• ISBN: 0761966919
• ISBN13: 9780761966913
• Release Date: February 2004
• Publisher: Sage Publications Ltd
• Length: 184 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"