Focus Group Methodology: Principle and Practice

by Pranee Liamputtong

Book Overview

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research...

• Format: Paperback
• Language: English
• ISBN: 1847879098
• ISBN13: 9781847879097
• Release Date: March 2011
• Publisher: Sage Publications Ltd
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.8" x 9.5"