Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

by Grant McCracken

Book Overview

Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously.

For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution...

• Format: Hardcover
• Language: English
• ISBN: 0253347599
• ISBN13: 9780253347596
• Release Date: August 2006
• Publisher: Indiana University Press
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"
• Grade Range: Postsecondary and higher