Flipped: How Bottom-Up Co-Creation Is Replacing Top-Down Innovation

by John Winsor

Branding is done -- in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's...

• Format: Paperback
• Language: English
• ISBN: 1932841482
• ISBN13: 9781932841480
• Release Date: April 2010
• Publisher: Agate B2
• Length: 140 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 5.0" x 7.4"