Flexible Product Development: Building Agility for Changing Markets

by Preston G. Smith

Book Overview

In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace.

Flexible...

• Format: Hardcover
• Language: English
• ISBN: 0787995843
• ISBN13: 9780787995843
• Release Date: September 2007
• Publisher: Jossey-Bass
• Length: 286 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"