Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright

Book Overview

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright,...

• Format: Hardcover
• Language: English
• ISBN: 0071835741
• ISBN13: 9780071835749
• Release Date: November 2014
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"