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Paperback Fit for Consumption: Sociology and the Business of Fitness Book

ISBN: 0415421810

ISBN13: 9780415421812

Fit for Consumption: Sociology and the Business of Fitness

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Format: Paperback

Condition: New

$79.99
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Book Overview

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture.

Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands...

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