Fish Can't See Water: How National Culture Can Make or Break Your Corporate Strategy

by Richard D. Lewis and Kai Hammerich

How national culture impacts organizational culture--andbusiness success

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporatestrategy and its execution, and through this ultimately businesssuccess--or failure. It does not argue that different cultureslead to different business results, but that all cultures impactorganizations in ways both positive and negative,...

• Format: Hardcover
• Language: English
• ISBN: 1118608569
• ISBN13: 9781118608562
• Release Date: September 2013
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.9" x 7.2" x 9.8"