The First Hundred Years Are the Toughest: What We Can Learn from the Century of Competion Between Sears and Wards

by Cecil C. Hoge

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0898152216
• ISBN13: 9780898152210
• Release Date: January 1988
• Publisher: Ten Speed Press
• Length: 283 Pages
• Weight: 2.35 lbs.

Customer Reviews

A fun read

For those interested in learning more about Sears and Wards and specifically, the interrelationship between the two, I recommend this book. It doesn't get mired in heavy stats and facts but flows easily along. Because of the sheer volume of subject matter this book covers, it can't afford to sink down into the mire of detail but so much. Plus, it has lots of good graphics; reprinted advertisements and ephemera from both Sears and Wards. When researching my book, I found lots of great tidbits scattered throughout the "First Hundred Years" that I don't recall seeing elsewhere. That being said, the information on the Sears Modern Homes program and the Montgomery Ward version (Wardway Homes) was a little scanty. However, that's why I wrote *my* book. :) Rose Thornton author, The Houses That Sears Built