Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations

by Carolina Sasson and Jonathan Tofel

Book Overview

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage-one that you can leverage for incredible results.

But when it comes to innovation, you can't rely on big-company strength alone. Between your company's capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking...

• Format: Paperback
• Language: English
• ISBN: 1544530161
• ISBN13: 9781544530161
• Release Date: September 2022
• Publisher: Lioncrest Publishing
• Length: 238 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"