Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge

by Andrea Kates

THE NEXT BIG THING IN BUSINESS INNOVATION--FROM THE NEXT GENERATION'S BRAND WHISPERER

What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)?

If you're a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome(R) process,...

• Format: Hardcover
• Language: English
• ISBN: 0071778527
• ISBN13: 9780071778527
• Release Date: November 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"