Financial Services Marketing: An International Guide to Principles and Practice

by Roisin Waite, Christine Ennew, Nigel Waite

Book Overview

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from 　extensive international experience to ensure that this text will resonate with users across the globe.　 This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays,...

• Format: Paperback
• Language: English
• ISBN: 113868452X
• ISBN13: 9781138684522
• Release Date: November 2017
• Publisher: Routledge
• Length: 592 Pages
• Weight: 2.29 lbs.
• Dimensions: 1.5" x 6.8" x 9.6"