Financial Aspects of Marketing

by Helen Wright and Ruth A. Schmidt

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333637828
• ISBN13: 9780333637821
• Release Date: October 1996
• Publisher: Red Globe Press
• Length: 320 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"