Financial Aspects of Marketing

by Helen Wright and Ruth A. Schmidt

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated...

• Format: Paperback
• Language: English
• ISBN: 0333637828
• ISBN13: 9780333637821
• Release Date: October 1996
• Publisher: Red Globe Press
• Length: 320 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"