Film & Video Marketing

by Michael Wiese

Book Overview

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

• Format: Paperback
• Language: English
• ISBN: 0941188051
• ISBN13: 9780941188050
• Release Date: January 1989
• Publisher: Michael Wiese Productions
• Length: 516 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"