Fighting Words: Persuasive Strategies for War and Politics

by Richard F. Miller

In 'Fighting Words', award-winning author Richard F. Miller (In Words and Deeds) looks to some of history's most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II's speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton's speech transform the green kids of the Third Army into the terror of the Third Reich? How...

• Format: Hardcover
• Language: English
• ISBN: 1932714782
• ISBN13: 9781932714784
• Release Date: May 2010
• Publisher: Savas Beatie
• Length: 312 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"