Fighting Churn with Data: The science and strategy of customer retention

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Fighting Churn with Data

Edition Description

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

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Edition Details

Format:Paperback

Language:English

ISBN:161729652X

Format: Paperback

Condition:

62.19

15 Available

Quantity:

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Fighting Churn with Data

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