Fighting Churn with Data

by Carl S. Gold

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable...

• Format: Paperback
• Language: English
• ISBN: 161729652X
• ISBN13: 9781617296529
• Release Date: December 2020
• Publisher: Manning Publications
• Length: 375 Pages
• Weight: 1.92 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"