Field Visual Merchandising Strategy: Developing a National In-Store Strategy Using a Merchandising Service Organization

by Paul Russell

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service...

• Format: Paperback
• Language: English
• ISBN: B01MDMWJIB
• ISBN13: 9780749472641
• Release Date: January 2015
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"