Festival and Special Event Management

by Robert Harris, Johnny Allen, William O'Toole, et al.

Book Overview

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing...

• Format: Paperback
• Language: English
• ISBN: 1742164617
• ISBN13: 9781742164618
• Release Date: November 2010
• Publisher: Wiley
• Length: 608 Pages
• Weight: 2.38 lbs.
• Dimensions: 1.3" x 7.0" x 9.5"

Customer Reviews

Comprehensive and up-to-date

Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason BoschDirector of ArgusFest