Farris Lind was a fighter pilot, a crop duster, and in his later life, a victim of polio. He had a natural gift for promotion and an ability to turn a bad situation into something positive. "Fearless Farris," as he was known, built a thriving chain of gasoline stations by poking fun at himself and Idaho's long, monotonous stretches of desert by creating humorous roadside advertising in the tradition of Burma Shave signs. "Tourists--Do Not...