Fear of Persuasion

by John E. Calfee

Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2940124027
• ISBN13: 9782940124022
• Release Date: January 1997
• Publisher: American Enterprise Institute Press
• Length: 116 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 5.9" x 8.3"