Fashion Trends: Analysis and Forecasting

by Hyejeong Kim, Alice Payne, Eundeok Kim, et al.

Book Overview

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers,...

• Format: Paperback
• Language: English
• ISBN: 1350099015
• ISBN13: 9781350099012
• Release Date: February 2021
• Publisher: Bloomsbury Visual Arts
• Length: 184 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.6" x 9.5"