Fashion Sales Promotion: The Selling Behind the Selling

by Pamela M. Phillips and Ellye Bloom

In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall...

• Format: Hardcover
• Language: English
• ISBN: 0133067882
• ISBN13: 9780133067880
• Release Date: January 1987
• Publisher: Prentice Hall
• Length: 550 Pages