Fashion Sales Promotion: The Selling Behind the Selling

by Pamela M Phillips

In this Second Edition, Phillips attempts to--(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0133627993
• ISBN13: 9780133627992
• Release Date: January 1995
• Publisher: Prentice Hall
• Length: 225 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 7.0" x 9.2"