Fashion Promotion: Building a Brand Through Marketing and Communication

by Gwyneth Moore

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

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• Format: Paperback
• Language: English
• ISBN: 1350090271
• ISBN13: 9781350090279
• Release Date: February 2021
• Publisher: Bloomsbury Visual Arts
• Length: 168 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.4" x 6.3" x 9.0"