Fashion Marketing

by Dotty Oelkers

Book Overview

Fashion Marketing covers essential marketing topics using the fashion industry as a learning vehicle. Discussing issues such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this book will provide professionals with a fresh perspective on how marketing shapes the future of both fashion industry and future career opportunities.

• Format: Paperback
• Language: English
• ISBN: 053843564X
• ISBN13: 9780538435642
• Release Date: February 2003
• Publisher: Cengage Learning
• Length: 298 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"