Fashion Management: A Strategic Approach

by Ana Roncha, Liz Gee, Natascha Radclyffe-Thomas, et al.

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management...

• Format: Paperback
• Language: English
• ISBN: 1137508183
• ISBN13: 9781137508188
• Release Date: January 2018
• Publisher: Bloomsbury Academic
• Length: 360 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.6" x 10.1" x 7.6"