Fashion Forecasting

by Evelyn L. Brannon and Lorynn Divita

Book Overview

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information...

• Format: Paperback
• Language: English
• ISBN: 1563678209
• ISBN13: 9781563678202
• Release Date: June 2010
• Publisher: Fairchild Books & Visuals
• Length: 462 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.2" x 7.3" x 9.1"