Fashion Brand Merchandising

by Gordon Kendall

Book Overview

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer,...

• Format: Hardcover
• Language: English
• ISBN: 1563675617
• ISBN13: 9781563675614
• Release Date: November 2008
• Publisher: Fairchild Books
• Length: 416 Pages
• Weight: 1.33 lbs.
• Dimensions: 1.0" x 6.9" x 9.2"