Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

by Alison Lowe

Book Overview

How do you develop an effective strategy for launching a fashion brand? What marketing activities do you need to undertake to identify and engage with your customers? How are new technologies shaping business models? This definitive guide explains the realities of the fashion industry.

Fashion Brand Management is an introduction to how to operate a fashion business in a multi-trillion revenue industry. Written by a...

• Format: Paperback
• Language: English
• ISBN: 1398609005
• ISBN13: 9781398609006
• Release Date: February 2023
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"