Fashion & Graphics

by Tamsin Blanchard

Book Overview

Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags. At the heart of the book are 25 case studies which investigate the...

• Format: Paperback
• Language: English
• ISBN: 1856693384
• ISBN13: 9781856693387
• Release Date: March 2004
• Publisher: Laurence King
• Length: 192 Pages
• Weight: 2.55 lbs.
• Dimensions: 0.7" x 9.5" x 11.9"