Fascinate: How to Make Your Brand Impossible to Resist

by Sally Hogshead

Book Overview

Why is J germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The...

• Format: Hardcover
• Language: English
• ISBN: 0062206486
• ISBN13: 9780062206480
• Release Date: April 2016
• Publisher: Harper Business
• Length: 352 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.2" x 8.9"