Fare Management: Module 13

by Gary Parker

The primary fare management objective of airlines that has perpetuated since deregulation is to match a competitor's fare. This is based on the premise that in a capital-and asset-intensive industry, the marginal cost of adding passenger is very low and hence the focus is to protect and retain market share and pay down fixed costs. Consequently, an airline's fare actions are mostly reactive. Fare changes could be classified into two groups, regional...

• Format: Paperback
• Language: English
• ISBN: 1794438238
• ISBN13: 9781794438231
• Release Date: January 2019
• Publisher: Independently Published
• Length: 34 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"