FAQs on Marketing [Paperback]

by Philip Kotler

Book Overview

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1905736495
• ISBN13: 9781905736492
• Release Date: March 2008
• Publisher: Cyan Books
• Length: 192 Pages
• Weight: 0.50 lbs.
• Dimensions: 1.6" x 5.5" x 7.9"