Fans: from Liked to Loved

by Ghani Kunto and Graham Brown

Focus on the 10% who already love your product, the Fans. If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing. Fans are passionate. They love the brand. Fans aren't 2 or 3 times more influential than the...

• Format: Paperback
• Language: English
• ISBN: 1480257478
• ISBN13: 9781480257474
• Release Date: December 2012
• Publisher: Createspace Independent Publishing Platform
• Length: 88 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"