#Fail: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

by matthew yeomans and Bernhard Warner

Book Overview

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled...

• Format: Paperback
• Language: English
• ISBN: 1471615235
• ISBN13: 9781471615238
• Release Date: March 2012
• Publisher: Lulu.com
• Length: 122 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"