Factor Investing is an investment approach that involves targeting specific drivers of return across asset classes. Investing in factors can help improve portfolio performance, reduce volatility and enhance diversification. Factor Investing For Dummies will cover the various different factors including size, momentum, value, and quality as well as explore some popular factors that have not held up to the test of time, or failed to show consistent benefit. Expert authors Jim Maendel and Paul Mladjenovic will demonstrate the many ways to implement a factor approach in a portfolio (including some of the new ETFs), packaged products that attempt to offer one-stop shopping, and analyze the pros and cons of each. And most importantly, explore their favorite approaches and techniques to factor investing.