Eyecare Business: Marketing and Strategy

by Gary L. Moss, Peter G. Shaw-McMinn, Gary L. Moss OD MBA FAAO, et al.

Book Overview

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development...

• Format: Paperback
• Language: English
• ISBN: 0750672382
• ISBN13: 9780750672382
• Release Date: February 2001
• Publisher: Butterworth-Heinemann
• Length: 360 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"