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Paperback Eye Tracking for Visual Marketing Book

ISBN: 1601981546

ISBN13: 9781601981547

Eye Tracking for Visual Marketing

In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indicators of the covert visual attention process. Now a sizable and growing body of literature exists on attention to visual marketing stimuli. Eye-Tracking for Visual Marketing provides: 1. The foundations of...

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