Start and Run a Profitable Exporting Business (Self-Counsel Business Series)

by Laurel Delaney

Ten key ways to becoming a global player and succeeding in the lucrative export field This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551801396
• ISBN13: 9781551801391
• Release Date: June 1998
• Publisher: Self-Counsel Press
• Length: 231 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 8.3" x 9.8"

Customer Reviews

This is where you should start.

My firm provides help for companies interested in entering and/or expanding international trade, and this background allows me to state that Ms. Delaney's book offers clear guidance for companies interested in global business, with illustrative examples from her own career. She takes the reader from "Why should I export" to cross-border alliances in one of the most "readable" books on this topic.In addition to excellent coverage of key topics such as translation, pricing, shipping and methods of trade finance, she also devotes a chapter on how to best use the Internet as both a research tool and as a method of promotion for your product. Also of note are the samples of a number of critical documents relating to exporting (packing list, standby letter of credit, etc.).The insights she offers are applicable to entering any new market, and are also valuable for firms and individuals to assess how ready they are to take that big step. In fact, I have been using some of her advice and annecdotes in the newsletter we send out to our own readers.

It's packed, it's practical, it's fun.

Wow! This is a beginner's guide -- with an expert's range and scope. Intensively detailed and complete, this lively volume maps out just about everything you would want to know about international marketing. When you finish, you'll have seen what a lot of work you have ahead of you, but you'll feel like it's within your reach, step by step.My favorite chapters were the ones focusing on preparing your product for export and on marketing a service business in another country. They really made me aware of all the details you've got to think through if you want to succeed overseas, and also of how exciting it can be -- you've really got to put yourself in the place of your customers and see through their eyes, and consider their customs, practices, and product-service needs. For me, that's the most fascinating thing about international business -- the chance to make contact with different cultures, broaden your horizons, and become a real world citizen. Also, read the special section on Japan -- makes you feel like you're there looking over Japanese shoppers' shoulders at the mall!The chapter on after-sales service is fun, too. It talks about "shock marketing" -- the art of seizing the opportunity to pull a standout customer service coup and really put yourself ahead of the pack. Makes pitching your product and servicing your accounts sound like an adventure!This is overall a practical, enthusiastic, and inspiring book -- you'll come away from it feeling revved up for action as if you've just walked out of a Tom Peters seminar. It's also smack up to date with chapters on the Emerging Markets and Internet commerce. If you want to poise yourself to enter the global marketplace of the 21st century, reading this book is a great place to start!

One-stop reading for starting your own exporting business

Laurel Delaney's book, "Start and Run a Profitable Exporting Business" is a one-stop reference for anyone wanting to start an export business, anyone who deals with exporters on a regular basis, and those who just want to improve their understanding of this "new" arena called the global marketplace. Delaney has done an admirable job of covering all the bases, providing the exhaustive research that often halts budding global entrepreneurs from going beyond the "idea" phase. She tells it like it is, seemingly anticipating every question and concern. Reading this book is like having a consultant whispering in your ear at every step throughout the entrepreneurial journey.Delaney also helps the reader navigate the complex cultural differences that an exporting business confronts. All in all, this book encourages everyone interested in succeeding in the global environment to take a chance, dig in, and move ahead. Like a Baedecker's guide, Delaney's work maps the journey to a profitable exporting business with directness, completeness and with a sincere affection for the subject.

A great value for anyone interested in exporting. Zestful.

An organized presentation that encourages everyone to set their goals, do research, and keep trying until you reach your goal. Plenty of examples and real life anecdotes.

Complete, energetic, encourages us all to go global.

Ms. Delaney's book is an organized presentation of how to export, written with real-life examples and sample documentation, but also with zest and humor. The author emphasizes setting goals, doing research, and having an I CAN DO IT attitude.