Brand Admiration: Building a Business People Love

by Choong Park, Andreas B. Eisingerich, C. Whan Park

Book Overview

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make...

• Format: Hardcover
• Language: English
• ISBN: 1119308062
• ISBN13: 9781119308065
• Release Date: October 2016
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"