Exploring Mass Media for A Changing World

by Ray Eldon Hiebert and Sheila Gibbons

Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant...

• Format: Paperback
• Language: English
• ISBN: 0805829164
• ISBN13: 9780805829167
• Release Date: August 1999
• Publisher: Routledge
• Length: 376 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 7.1" x 10.0"