Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)

by William G. Zikmund and Barry J. Babin

Book Overview

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324788444
• ISBN13: 9780324788440
• Release Date: March 2009
• Publisher: South Western Educational Publishing
• Length: 736 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.2" x 8.6" x 10.9"

Customer Reviews

Very fast shipping!

I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast. Thanks!

MBA textbook

I used this textbook for an MBA Marketing Research class. Very useful complementary textbook.

Excellent General Marketing Research Text

I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.