Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

by Jeremy Gutsche

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to...

• Format: Paperback
• Language: English
• ISBN: 159240507X
• ISBN13: 9781592405077
• Release Date: September 2009
• Publisher: Avery
• Length: 272 Pages
• Weight: 1.30 lbs.
• Dimensions: 8.8" x 0.8" x 7.0"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

exploiting chaos

excellent book. Each page is a topic with great visuals. Fun, entertaining and informative.

The book you need to navigate changing times

This is not the usual business book. I read this book on a three hour flight and took over four pages of notes and ideas on how to use the information in my business. It is by far my favorite of the 30 or so business books I have read. Its full of real stories about real busineses that failed to adapt or change and are now history. Let's face it,the world is changing and fast. Whole industries are disappearing. Facebook and Twitter are how the future will look. This book gets right down to the nuts and bolts surviving in this time of extreme change. While he does not get into how to use social media - he does something better. He teaches you how to be nimble, how to accept change and benefit from it. I am a professional portrait photographer and am witnessing the downsizing and possible extinction of my industry due to the proliferation of digital imaging. And that includes Facebook etc. Why buy a portrait when you really want a disk of images you can use anyway you want without paying anymore for it? This has turned our industry upside down, no one knows what to do. Dig in and resist or try to change? The industry leaders say dig in and resist. After reading this book, I realize that to resist is futile. Anyone want to buy a typewriter or a set of encyclopedias? Reading the book shows how these companies failed to change even when they had a better chance of success than the newcomers. They dug in and put faith in their full bank accounts to get them through. Money was not enough to save them because they could not see how they needed to change to stay relevant. Instead embrace change, adapt and prosper! I truly feel that this book has made me think about my business in a way that will insure it's success. And that means changing how I think about my business and possibly changing the very nature of my business to stay relevent to my customer. This book is written for the medium sized busineses, but is still valuable to the micro (me) or small business as well as the fortune 500 set.

Absorbing!

This book is such an insightful yet practical guide for any business. It's easy to read, jam-packed with fun images, and just offers a fun but informative approach to business-thinking. Awesome read!

A Must-Read!

This book is chock-full of business insights that anyone in any industry can benefit from reading--whether you're a WAH parent selling crafts on Etsy or a top-level executive in a corner office. With the recession in full swing, Exploiting Chaos is right on time.

Eye Opening, Exciting and Unique

This book is not only full of fascinating and unique examples, it's graphically impressive and very enjoyable to browse through. It gives an incredibly fresh perspective on how businesses and entrepreneurs should see a time of economic crisis. Fantastic!