Explaining Consumer Choice

by Gordon R. Foxall

What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy

• Format: Hardcover
• Language: English
• ISBN: 1403998620
• ISBN13: 9781403998620
• Release Date: June 2007
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 5.8" x 8.7"