Explaining Consumer Choice

by Gordon R. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

• Format: Hardcover
• Language: English
• ISBN: 1403998620
• ISBN13: 9781403998620
• Release Date: June 2007
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 5.8" x 8.7"