Expert Systems in Tourism Marketing

by Luiz Moutinho

This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking...

• Format: Paperback
• Language: English
• ISBN: 0415093163
• ISBN13: 9780415093163
• Release Date: January 1996
• Publisher: Routledge
• Length: 214 Pages