Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience

by John M. McCann and John P. Gallagher

Book Overview

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 940105746X
• ISBN13: 9789401057462
• Release Date: October 2012
• Publisher: Springer
• Length: 224 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"